Privacy policy

Pluuve operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our services, or make a purchase from pluuve.com, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

1. Personal Information We Collect

When we use the term "personal information", we refer to information that identifies or can reasonably be linked to you. This does not include information collected anonymously or that has been de-identified. Depending on how you interact with the Services, we may collect the following categories of personal information:

Contact details — your name, address, billing address, shipping address, phone number, and email address.

Financial information — payment card information, transaction details, form of payment, and payment confirmation. Payment card data is processed securely by our payment processors and is not stored on our servers.

Account information — your username, password, security questions, preferences and settings.

Transaction information — items you view, add to your cart, purchase, return, exchange or cancel, and your past transactions.

Communications — information you provide when contacting our support team or submitting a review.

Device and usage information — information about your device, browser, network connection, IP address, and how you interact with and navigate our Site. This is collected automatically using cookies and similar technologies.

2. How We Collect Your Information

We collect personal information from the following sources:

Directly from you — when you place an order, create an account, contact us, or sign up for our newsletter.

Automatically through the Services — from your device when you visit our Site, via cookies and similar tracking technologies.

From our service providers — including Shopify (our store platform), our payment processors, and our fulfilment partner (CJ Dropshipping).

From advertising partners — including Meta (Facebook/Instagram) and TikTok, in connection with our marketing and advertising activities.

3. How We Use Your Information

Depending on how you interact with us, we may use your personal information for the following purposes:

To process and fulfil your orders — processing payment, arranging delivery via our fulfilment partner (CJ Dropshipping), sending order confirmations and shipping updates. Legal basis: performance of a contract.

To manage your account — if you have registered an account on our Site. Legal basis: performance of a contract.

To provide customer support — responding to your questions and resolving issues. Legal basis: legitimate interests.

For marketing and advertising — sending you promotional emails about our products and offers (where you have consented or where permitted by applicable law), and showing you relevant advertisements on platforms such as Meta (Facebook/Instagram) and TikTok. Legal basis: consent or legitimate interests, depending on context. You may opt out of marketing emails at any time using the unsubscribe link in any email we send. If you opt out, we may still send you non-promotional emails related to your account or orders.

To improve our Site and services — analysing how visitors use our Site to improve performance and user experience. Legal basis: legitimate interests.

For fraud prevention and security — detecting and preventing fraudulent or illegal activity, and securing our services. Legal basis: legitimate interests and legal obligation.

To comply with legal obligations — including tax, accounting, and regulatory requirements. Legal basis: legal obligation.

4. How We Share Your Information

We do not sell your personal information. We may disclose it to the following third parties for legitimate purposes:

Shopify Inc. — our e-commerce platform, which hosts our store and processes data on our behalf. See Shopify's Privacy Policy for more information.

CJ Dropshipping — our product fulfilment and shipping partner. Your shipping address and order details are shared with CJ Dropshipping to fulfil your orders.

Payment processors — who handle transactions securely in accordance with PCI-DSS standards.

Advertising partners — including Meta (Facebook/Instagram) and TikTok, which may use certain data to show you relevant advertisements based on your activity on our Site and elsewhere.

Analytics providers — such as Google Analytics, to help us understand how our Site is used.

Legal and regulatory authorities — where required by applicable law, court order, or to protect our rights and the rights of our users.

Our business and marketing partners will use your information in accordance with their own privacy notices.

5. Relationship with Shopify

Our store is hosted by Shopify Inc., which collects and processes personal information about your access to and use of the Services in order to provide and improve those services. Information you submit through our store may be transmitted to and shared with Shopify and third parties located in countries other than your own.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights in relation to that data.

To learn more about how Shopify uses your personal information and to exercise your rights, visit the Shopify Consumer Privacy Portal.

6. Cookies

We use cookies and similar tracking technologies on our Site to power and improve our services, remember your preferences, and support our marketing activities.

Strictly necessary cookies — required for the Site to function, such as maintaining your shopping cart and session. These cannot be disabled.

Analytics cookies — used to understand how visitors interact with our Site (e.g. Google Analytics).

Marketing and advertising cookies — used to show you relevant ads on platforms such as Meta and TikTok, based on your visit to our Site.

Shopify cookies are used on our Site for session management, visit tracking, and shopping cart functionality.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Site. For more information, visit allaboutcookies.org.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, to comply with our legal and accounting obligations (typically up to 7 years for transaction records under applicable Spanish law), and to resolve disputes and enforce our agreements. When your data is no longer required, we will delete or anonymise it.

8. Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to access — you may request a copy of the personal information we hold about you.

Right to rectification — you may request that we correct any inaccurate or incomplete information.

Right to erasure — you may request that we delete your personal information, subject to certain conditions.

Right to restriction of processing — you may request that we limit how we process your data in certain circumstances.

Right to data portability — you may request a copy of your data in a structured, machine-readable format.

Right to object — you may object to processing based on legitimate interests, including direct marketing.

Right to opt out of targeted advertising — depending on where you live, you may have a right to opt out of the use of your personal information for targeted advertising. You can exercise this right by contacting us using the details below.

If you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled, we will treat this as a request to opt out for the device and browser you use to visit the Site. To learn more about GPC, visit globalprivacycontrol.org.

If you reside in the UK or European Economic Area (EEA), you also have:

Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Right to object to and restrict processing — you may ask us to stop or limit processing for certain purposes.

To exercise any of these rights, please contact us using the details in Section 14. We may need to verify your identity before processing your request. We will respond within one month as required by applicable law. We will not discriminate against you for exercising any of these rights.

9. Complaints

If you have a complaint about how we handle your personal information, please contact us first using the details below. You also have the right to lodge a complaint with the relevant data protection supervisory authority. In Spain, this is the Agencia Española de Protección de Datos (AEPD): www.aepd.es. For other EEA countries, you can find the relevant authority here.

10. International Data Transfers

Your personal information may be transferred to and processed in countries outside of Spain and the EEA — including in connection with our use of Shopify (Canada/USA), CJ Dropshipping, and our advertising partners.

Where we transfer your data outside the EEA, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs) to ensure your data is protected in accordance with applicable law.

11. Children's Data

Our Site is not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us and we will delete it promptly.

12. Third-Party Websites

Our Site may contain links to third-party websites. This Privacy Policy applies only to pluuve.com. We are not responsible for the privacy practices of external sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this page periodically.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or have a complaint about how we handle your personal data, please contact us:

Email: hello@pluuve.com

Address: Carrer de Pinar del Rio 32, Barcelona, 08027, Spain

For requests relating to data processed by Shopify, please use the Shopify Consumer Privacy Portal.

For the purpose of applicable data protection laws, we are the data controller of your personal information.